About Us
Bugsy the label is a thoughtfully curated girls clothing line established in 2024. Founded by a young family along the east coast of Australia.
Our names are Marc, Caley and our little girly, Sadie. What began as a late night passion project on maternity leave, has fiercely transformed into a collection of one of a kind pieces that stand out in a crowded market. Inspired by our daughter and her joyful spirit, we have set out to create collections of unique clothing designed specifically to reflect the magic of childhood.
At Bugsy, we believe that every girl deserves to feel special and express themselves freely, which is why our clothing is always crafted from playful prints, beautifully soft fabrics that are not only stylish but also comfortable. Our vision at Bugsy is to look beyond trends, focusing on quality, unique prints and styles that truly make moments.
Every item is a tribute to the love and care that comes with being a parent, and we’re excited to share this passion with you. Bugsy x